American society of newspaper editors (ASNE) prescribed the following canons of journalism in 1923 which are as follows. 1. Responsibility:
The journalist should be a responsible man and perform his duties responsibly.
2. Freedom Of Press:
Freedom Of press shall not be used as a weapon against any one. Journalist shall report the news in its true sense and shall not try to make someone’s image. 3. Independence:
The policy of a newspaper should be independent and shall not favour any political or administrative figure. There shall be no bias and prejudices against any one. 4. Sincerity, Truthfulness And Accuracy: self explanatory
5. Impartiality:
The newspaper editor shall show impartiality. He shall stand neutral in all cases. 6. Fair play:
The journalist shall show a fair play. They shall not misuse their position and shall work in the best interest of society. 7. Decency: The journalist shall not give detail of any unethical crime. "If you really want to achieve something the whole universe conspires for you to get your dream realized."
Propanganda & Rumors
Rumors
“Ambiguous information about any important topic”
1. Hostility rumours
2. Wish rumours
3. Fear rumours
Rumour Development: Three-pronged process
1. Leveling detail grow shorter
2. Sharpening selective percept…Read More
Development Communication
Development Support Communication
Exchange of messages to achieve specific developmental goals
It is direct, goal oriented, terminated after goal achievement
1. The theory of Cognitive Dissonance
a. Difference b/w bel…Read More
Communication in Journalism
Need for communication
“He who is unable to live in society, or who has no need because he is
sufficient for himself, must be either a beast or God” Aristotle
Psychological and Biological need
Communication “Comm…Read More
Communication Model
1. Shannon-Weaver Model 1949
a. Mother of all models
b. Source, Encoder, Message, Channel, Decoder, Receiver
2. Wilber Schramm Model 1954
a. Father of communication studies
b. Encoding and decoding simultaneously
…Read More
Public Opinion
It is the aggregate result of individual opinions on public matter. It
is a social judgment reached upon a question of general importance after
conscious and rational public discussion.
Public opinion is an aggregate of …Read More
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