Communication Model

1. Shannon-Weaver Model 1949

a. Mother of all models
b. Source, Encoder, Message, Channel, Decoder, Receiver



2. Wilber Schramm Model 1954
a. Father of communication studies
b. Encoding and decoding simultaneously



3. Lasswell Communication Model
a. Message, Channel, Receiver, Effect, Feedback



4. David Berlo’s Communication Model
a. Simplest and most influential message-centered model